New York Knicks player from Latvia Kristaps Porziņģis signed a cooperation agreement with the Latvian Citadele Bank thus authorizing Citadele to use his name and likeness in Citadele’s communications and marketing activities in Latvia. A number of additional activities are planned to promote Kristaps’ achievements in New York, and engage active Kristaps’ fans and followers who take pride in our rising basketball star.
Kristaps Porziņģis said: “I am thrilled to be signing a deal with Citadele Bank as a brand ambassador, partnering with such a first class company is extremely important to me. In my opinion Citadele bank is the premier banking brand in the Baltic States and I look forward to a long term partnership.”
Guntis Beļavskis, CEO of Citadele Bank commented: “Citadele is delighted to form this new partnership with Kristaps as he is beginning his promising career with the New York Knicks. Citadele is naturally represented by an international group of investors and Supervisory board members, some of whom also reside in New York and have followed Kristaps’ impressive rise. This partnership is a testament to Kristaps’ strong character and on-court abilities and we are all delighted at creating one more connection between Latvia and New York. We are profoundly proud that Kristaps manifests work ethics, excitement, endurance and warm human personality - values that are embodied by the Latvian people, and have helped to drive Latvia’s growth as a rising country in the EU. By playing in NBA, the most prestigious basketball league in the world, Kristaps also inspires Citadele to achieve its goal of establishing new standards in the local financial services sector and creating an impetus for the region’s development, especially in the SME segment.”
By means of this cooperation, Citadele wishes to inspire people and businesses in Latvia to grow and excel. Part of the cooperation will encompass providing Kristaps’ fans and followers with the opportunity to obtain a number of exclusive basketball-related items signed by Kristaps Porziņģis: T-shirts, basketballs, and other items. Citadele hopes that its cooperation with Kristaps fosters enthusiasm, zeal, inspiration and pride for being part of Kristaps Porziņģis’ home country that can deliver amazing results. Within the scope of this cooperation, Citadele plans to sponsor the trip for a number of Kristaps’ teenage Latvian fans and their parents to a Knicks game in New York this year. The bank will also seek an opportunity for fans to meet Kristaps in person in Latvia, and work towards other exciting events.